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20 October 2026

Finally, Treats for Sensitive Dogs!

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The new Apple + Oat and Pumpkin + Oat cookies complete the 1st Choice Hypoallergenic range.

For more than 35 years, 1st Choice has been developing solutions designed to meet the needs of sensitive pets. Today, the brand is expanding its hypoallergenic range with new dog treats available in two delicious recipes: Apple + Oat and Pumpkin + Oat.

Specially designed for sensitive dogs, these hypoallergenic cookies allow pet parents to offer a treat tailored to their dog’s needs while remaining consistent with their feeding approach. Made in Quebec using locally sourced ingredients, they also reflect 1st Choice’s commitment to quality and expertise.

These new treats stand out thanks to:

  • No animal protein and no common allergens;
  • Added prebiotics to support the gut microbiome;
  • Carefully selected, easy-to-digest ingredients;
  • Two irresistible flavours that add variety to your dog’s menu.

With these new treats, 1st Choice expands its range of hypoallergenic solutions for sensitive dogs. A leader in the hypoallergenic products category since 1990, the brand now allows pet parents to reward their companions with confidence.

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