2022

Company History

Production line automation

We are proud to continue the modernization of our facilities with the arrival of a new packing robot. This new addition allows us to maintain increased packaging productivity and meet growing market demand.

 

 

2020

Company story

A new brand is launched!

PLB International launches a new brand of superior cat and dog food named Lily & Jax, available in grocery stores, supermarkets and on Amazon exclusively in Canada.

 

 

2019

Company Story

Passion since 1969

PLB International is proud to celebrate a significant business milestone, 50 years in the pet food industry! A new logo has been unveiled for the occasion! 

We are looking forward to a great year ahead! 

18/18

 

2018

Company Story

New partner in China

It is with great pride that we welcome our new partner in China who will allow for our brands to shine in this beautiful country. Great opportunies await us in this effervescent market.

Welcome to our family!

1/17

2018

Company story

Launch of Pronature Life

Worldwide launch of Pronature Life, the latest addition to our Pronature family! Crafted with the modern pet owner in mind, Pronature Life proposes recipes with fresh meat & superfoods!

2/17

2017

Company story

Launch of the new 1^st Choice website

PLB International is very proud to launch a brand new web platform to showcase our 1^st Choice products in Canada. By the same occasion, all International partners will be able to quickly adapt this website in their respective market's language!

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2016

Company story

GlobalPETS Forum Asia Award

November 2016 - Guangzhou, China. The GlobalPETS Forum Asia Award is awarded to companies that stand out for their international branding efforts. GlobalPETS examined how candidates were able to build their brand internationally and how they managed to gain a serious market share in the pet industry.

15/16

2014

Company story

PLB International named the Montérégie region’s Business of the Year

PLB International won the Business of the Year award in the Human Resources Development category at the Dominique Rollin Gala.

14/16

2009

Company story

Pronature Holistic launched

It was under the philosophy of "wellness nutrition" that Pronature Holistic range was born. Pronature Holistic offers the best of nature, combining tradition and modernity.

12/15

2009

Company story

PLB International celebrates its 40^th anniversary

2009 marks the 40^th anniversary of PLB International. The company can be proud of the progress and future. You too are part of the family!

13/16

2003

Company story

Compliance with Regulation EC 1774/2002

PLB International was declared to be in compliance with the new EC 1774/2002 regulation adopted by the European Parliament and European Union Council. Later in the year, the Company also became the first plant in the country to receive Canadian Food Inspection Agency certification. One of the certification requirements is control over production parameters through the HACCP approach.

11/16

1995

Company story

Major investment in expanding the plant and procuring new production equipment

Buoyed by explosive sales, and in response to growing demand, the Company invested several million dollars in new production equipment and in the expansion of its facilities. This investment also made it possible to improve the performance of its production and control systems.

10/16

1994

Company story

Entry into the European market

Motivated by the success in Japan, the Sales Department moved forward with its plans to break into Europe.

9/16

1994

Company story

First international partnership in Japan

Following a trade mission to Japan, the Company secured its first international client for the 1^st Choice product line.

8/16

1993

Company story

Launch of the Pronature Original brand

In 1993, PLB continues its expansion with the launch of Pronature Original. This brand meets a need to have a better brand trademark while having an attractive price for consumers. Pronature Original - Sensible Nutrition.

7/16

1991

Company story

First partnership with the SPCA launched in Quebec’s Eastern Townships

Out of concern for animal welfare, the Company began what would develop into a long and rewarding partnership with the Society for the Prevention of Cruelty to Animals.

6/16

1990

Company story

1^st Choice line is launched

With the objective of health at the heart of nutrition, 1^st Choice was developed by several nutrition experts whose world-renowned leading expert, Dr. James E Corbin. 1^st Choice was the first Premium food in North America to use fresh chicken.

5/16

1981

Company story

Plant starts manufacturing pet food

Recognizing an opportunity in the dog and cat food market, the Company decided to shift gears to become Quebec’s first pet food manufacturer.

3/16

1979

Company story

Head office moves to Boucherville

The company relocated its facilities to Boucherville, just south of Montreal, to be closer to its key markets.

2/16

1969

Company story

PLB International is founded

PLB International was founded (as L.B. Products Ltd.) by Jean-Marie Brasseur and began operations in Upton, Quebec, Canada. The company’s original focus was on processing raw materials used in farm animal feed.

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